AUDIO DESIGN MATTERS 2009-2013
Jessica Walsh is a designer, art director, and illustrator working in New York City. She is a partner at the New York based design studio, Sagmeister & Walsh and teaches at the School of Visual Arts. Her work has won numerous design awards from the Type Director’s Club, Art Director’s Club, SPD, Print, and Graphis. She has received various celebrated distinctions including Computer Art’s “Top Rising Star in Design”, an Art Director’s Club “Young Guns” award, and Print Magazine’s
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A logo doesn’t sell, it identifies. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like.
— Paul Rand
Speaker: Jesse James Garrett
Whether you design websites or shopping malls, hospitals or mobile phones, you’re designing for people, and people want to be engaged by the products and services in their lives. But human engagement comes in many different forms, and traditional design practices don’t say much about creating engagement. As design evolves toward delivering integrated experiences across media, designers need ways to understand modes of engagement and mechanisms for creating it. In this presentation, Jesse James Garrett looks at ways the designers of all kinds of products and services can maximize the human engagement of their work.
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Chip Kidd is a designer and writer in New York. His book cover designs for Alfred A. Knopf, where he has worked since 1986, have helped create a revolution in the art of American book packaging. Kidd has published two novels, The Cheese Monkeys and The Learners, as well as Batman: Death by Design, an original graphic novel published by DC Comics and illustrated by Dave Taylor. He is also the author of several books about comics, notably Peanuts: The Art of Charles M. Schulz, Mythology: The DC Comics Art of Alex Ross, Batman: Animated, and Jack Cole and Plasticman (with Art Spiegelman).