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Chip Kidd is a designer and writer in New York. His book cover designs for Alfred A. Knopf, where he has worked since 1986, have helped create a revolution in the art of American book packaging. Kidd has published two novels, The Cheese Monkeys and The Learners, as well as Batman: Death by Design, an original graphic novel published by DC Comics and illustrated by Dave Taylor. He is also the author of several books about comics, notably Peanuts: The Art of Charles M. SchulzMythology: The DC Comics Art of Alex RossBatman: Animated, and Jack Cole and Plasticman (with Art Spiegelman).

Don Norman: Designing For People

Expert of hunan centered design, Don Norman, a former Apple vice-president and co-founder of the Nielsen Norman Group.

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The invisible computer

Published 1998

Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight.

In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people’s needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last–the opposite of how things are done now. Companies need a human-centered development process, even if it means reorganizing the entire company. This book shows how.


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Out of Control: The New Biology of Machines, Social Systems, and the Economic World (1994) by Kevin Kelly
Kevin Kelly (born 1952) is the founding executive editor of Wired magazine, and a former editor/publisher of the Whole Earth Catalog. He has also been a writer, photographer, conservationist, and student of Asian and digital culture.
Read it online:
Chinese translation/

“Out of Control is the best of an important new genre. The book offers a pointed reminder that self organization…is the essence of innovation, progress, and life itself. These are eternal ideas–and ideas whose time has come.”
–Forbes ASAP

Thomas Maxson’s 483e project: Fashion by Location has been selected by Patrick McNeil for his new book: The web designer’s idea book (Volume 2). Congratulations! Thomas.

Last year, Chicago based designer Scott Thomas, the design director of the Obama campaign, has created a book to tell the story on how the design was used by the historic campaign. A chronicle of the art and design from the campaign.

“Using the same grassroots fundraising model as the campaign, the book was created through Kickstarter, a new company dedicated to funding creative endeavors through small donations by committed individuals. Using the Obama fundraising model was the perfect way to insure the book’s quality and integrity.”

Now, a ipad APP version is also available online.

John Gall , one of my favorite book cover designers, works as an art director for Vintage and Anchor books.
He also teaches classes in SVA. Below are some student works from his cover design class:


The Crow's Vow Speak, Memory The Enchanter Look at the Harlequins! Brute Souls, Happy Beasts, and Evolution Berömda Böcker The Unabridged Pocketbook of Lightning The Queen in Hell Close Iron, Potassium, Nickel Jeeves and the Impending Doom The Storm Hunger Can they do that? Utopia Gabriel Garcia Marquez The Angry Island The Stories of Vladimir Nabokov The Complete Works of Marvin K. Mooney The Broom of the System I Love It When You Talk Retro The Whale

45 Beautifully Designed Book Covers

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See how designers capture the spirit of Los Angeles. See the cover series of UCLA Extension catalog from 1990 to 2007.

Distinguished graphic designers were invited by UCLA_E to design their catalog covers each semester. Legendary designers like Paul Rand, Bradbury Thompson, Milton Glaser, Saul Bass, Ivan Chermayeff were part of the list.

Fall 1991 Catalog CoverSpring 1992 Catalog CoverWinter 2004 Catalog CoverSummer 2005 Catalog CoverWinter 2007 Catalog CoverSpring 2007 Catalog CoverWinter 1990 Catalog Cover