DesignCanChange.org, a site designed by SmashLab, explains the problems facing the design industry when faced with the enourmous impact it has on the environment, and serves up resources for finding out what you, in the industry (designers, students and buyers), should do to minimize that impact in a sustainable way.
smashLAB started to consider the amount of waste designers are responsible for. The paper and pulp industry is the third largest polluter, and according to the AIGA, their members alone specify or purchase $9.1 billion in printing and paper annually. In seeking ways to help mitigate their impact, smashLAB found few resources directly related to graphic design. There had been discussion, essays, and conferences dedicated to sustainability, but not much in the way of a clearing house for sustainable graphic design information.
- Six-months of research and information assessment
- Content creation and information design
- Development of large-scale Flash website
- Establish partnerships and publicize effort
- Succinctly iterates the problem and possibilities
- Walks visitors through a large amount of content
- Enables designers with actionable suggestions
- Uses the web to rapidly disseminate the message
- Downloadable booklets and tools facilitate action