Expert of hunan centered design, Don Norman, a former Apple vice-president and co-founder of the Nielsen Norman Group.
Go to www.jnd.org for more complete and up to date information
Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight.
In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people’s needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last–the opposite of how things are done now. Companies need a human-centered development process, even if it means reorganizing the entire company. This book shows how.
Hilary Collins (Author)
This book is designed to lead you through the key knowledge, practices and skills of research methods in the study of design management and focuses on defining the research problem, deciding on a research process and undertaking a research project as a student at undergraduate or postgraduate level or as a practitioner within the creative fields. (more…)
Authors: Ian Noble and Russell Bestley
Publication date:2011 (second edition), 2005 (first edition)