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Design is like a mom, nobody notices when she’s around, but everybody misses her when she’s not.

— Santiago Borray

A logo doesn’t sell, it identifies. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like.

— Paul Rand

Design is as much an act of spacing as an act of marking.

— Ellen Lupton

Photo Editor Larry Nighswander has identified 15 Elements of Composition that can control the “look” of your photographs. Some pictures contain one of the elements, while others will use several of them:

Rule of Thirds
Controlled Depth of Field
Lighting as a Creative Device
Linear Perspective
Introducing Disorder
The Decisive Moment
Selective Focus
Dominant Foreground, Contributing Background

Often, a truly “well-​​designed” solution is not only visually appealing, but flexible and efficient as well. There are instances when tunnel-​​visioning on visual appearance — and ignoring all other facets of a project — can leave you with a design that is beautiful to view but impractical to work with.

One example of this could be a high-​​heeled shoe; it may look stylish and appealing to the public, but to the woman who has to wear it, it’s painful on the feet, useless on soft ground, and makes running impossible. If you took a similar approach to your design projects, you might end up with a design that, just like a high-​​heeled shoe, is all fashion with very little function. To make sure that your next interface or landing page design doesn’t suffer the same fate as your poorly-​​chosen footwear, you’ll likely need a way to visualize data that strikes a careful balance between aesthetic appeal and practicality.

Mercedes Benz: Left Brain – Right Brain, Paint

Benz AD

The text for the left brain reads:

“I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.”

And for the right brain:

“I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feat. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.”

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel

“Magazine covers capture iconic moments in American life. They tell us where we’ve been and where we’re going,”

Sid Holt
Chief Executive of the American Society of Magazine Editors.

Google has the functionality of a really complicated Swiss Army knife, but the home page is our way of approaching it closed. It’s simple, it’s elegant, you can slip it in your pocket, but it’s got the great doodad when you need it. A lot of our competitors are like a Swiss Army knife open – and that can be intimidating and occasionally harmful. — Marissa Mayer

“Style is a unity of principles animating all the work of an epoch, the result of a state of mind that has its own special character. Our own epoch is determining, day by day, its own style.”

-Le Corbusier

“I prefer drawing to talking.
Drawing is faster, and leaves less room for lies.”

-Le Corbusier

portraits-le-corbusier Le Corbusier: The Art of Architecture at Barbican by Maxim Northover

A new type of designer is emerging, one who needs the playfulness and aesthetic eye of Paul Rand, the data and information prowess of Edward Tufte, and the empathy and skill of Henry Dreyfuss.

Andrei Herasimchuk